Boston SEO Service | Local Search Consulting

Reputation Marketing

Facts

•  70% of consumers trust reviews posted online in making purchasing decisions / Neilsen study

• First thing consumers see researching your company online in Google is your rating (good or bad)

Problem

• Do you know what your customers are saying about your company online every week?

• Do you know how your online reputation stacks up against your direct local competitors?

• How many new potential customers are rejecting your business due to reading bad or no reviews?

• Are you proactively managing your online reputation by design or just reacting to random reviews?

• If your business has a top 5-Star rating, are you broadcasting your great rep everywhere online?

• Is all your staff fully educated & trained about the vital importance of a strong reputation?

Solution

• Building a 5 Star reputation & Leveraging that reputation best way to dominate your local market

• Monitor your online reviews on a regular basis to know what your new prospects are finding

• Establish a reliable system for collecting positive reviews & broadcasting them all over internet

• Setup a 5-star reputation focused culture in your business through employee training and testing

Benefits

• Finally be in full control of and proactive about your online reputation instead of just reactive

• Setup branded central review portal to channel reviews through to control the flow of reviews

• Promote your positive reviews online to give new customers a reason to do business with you

• Get immediate email notification of any negative reviews to engage & satisfy unhappy customers

• Get weekly/monthly online review reports scraped from web to always monitor your latest ratings

Bottom Line

• If you don’t have a plan and system in place to build a 5-Star reputation, it won’t happen on its own!

• Let us help you develop, manage, and market a 5-Star online reputation that generates new pre-sold leads and loyal customers

• Treat every customer like they are a direct influencer of your online reputation & the owner’s mother

Mobile scratch cards is a cutting edge strategy developed in 2013 that enables a local business to setup their own custom branded digital scratch card which is mobile phone friendly. This strategy is very versatile in that it allows you to decide the following parameters:

• How many times anyone can play per day
• The percentage of people that play who can win
• The discount or promotional giveaway that someone wins
• The website or coupon page which winners get redirected to
• A one-time Big Winner prize and percentage of players who win

So, for example, a mobile scratch card campaign can be setup  in which players win 20% of the time, a big winner of a major discount or giveaway wins one of out 100 times or 1% of the time and for which people can only play once per day or once per week.

There’s no substitute for a demo. With that in mind, we have setup a simple scratch card demo which alternates between a winning play and a losing play. On a desktop computer, simply hold your mouse down and scratch of the card. On a smartphone, just use your finger to scratch off the card on your screen. Feel free to click on the winning or losing ticket to see how winners and losers are redirected to separate website pages which you are free to define. Simply refresh the page after each scratch off to play again. Click the link below to play:

Click Here To Try Out Our Mobile Scratch Card Demo

 

This innovative strategy can be structured so your business wins every time someone plays. If someone plays and loses, they can be directed to sign up to your email or SMS list to receive a token discount on their next visit to your business. If someone plays and wins, they have to visit your business to redeem it such as a free desert or meal discount. The end result is that you either grow your email/SMS list or increase visits to your business for each person that plays.

Feel free to contact us so we can help you brainstorm on the best strategy to use in leveraging custom mobile scratch cards to grow your business.

The Basics

QR Codes are an essential strategy for restaurants which serves as a bridge from your printed marketing material to your online content. In this Digital Age, mobile marketing is your best connection to your prospects and customers because:

• Smart phones now outnumber laptops and desktop computers combined

• In 2013, more local consumers will access the internet through Smart phones than any other device

• 94 percent of people with cellphones are never more than 4 feet from them

• Local consumers and mobile consumers are one and the same

So, where do QR codes fit into this picture? They give your business prospects and customers an immediate bridge right in their hand to your weekly events, team’s practice schedule, daily school/daycare menu, coupons, weekly or daily specials, fundraiser or entertainment special events. Your offline marketing message turns into an online message with one click and breath life into all your printed marketing pieces.

Static vs Dynamic QR Codes

Static QR codes have all the benefits listed above in taking the consumer scanning it to a destination or online landing page of your choice such as your business website or video or coupon. However, the limitation of this genre of QR code is that all the ads, magnets, flyers or coupons you print that QR code on are always fixed to that same landing page. So, if you want to change your offer or marketing message because your weekly special changes or want to promote a new coupon, all those printed flyers, coupons, fridge magnets or key chains become stale. You need to incur additional printing costs for every new marketing campaign.

What if you could print an advertisement, and it would automatically update itself whenever you desired? What if there was a way to change the offer that’s on your coupons, receipts, take-out menus, flyers, key chains or ads after they have already been printed and in the hands of hundreds or thousands of people?

Well, the good news is that there is a way and they are called Dynamic QR Codes. This next generation of QR code comes alive because it enables you to change or update the landing page of the scanner on command. You can change where you’d like to take the user and you can change them anytime you want as often as you want. Never waste money on printed advertising again and increase the lifetime and value of all your marketing materials. Imagine the marketing options open to you now:

o Scan our take-out menu QR code every Monday to discover the Weekly Special

o Scan the league’s basketball team QR code to discover the latest weekly practice and game schedule

o Scan the QR code on your receipt Friday and Saturday to find out about that weekend’s Featured Live Entertainment

o Scan our refrigerator magnet to learn about the school or daycare daily lunch menu or weekly field trip

o Make the QR code link to different offers during the day, night or on weekends

Try Our Live Demonstration

To bring Dynamic QR Codes to life for you and to demonstrate the possibilities, feel free to scan our demo QR code below once every minute to watch it loop through different mobile-friendly landing pages such as videos and coupons. Imagine the possibilities this brings for you to stay in constant contact with your customer base.

There has been an explosion in the number of websites appearing on the internet with blogs. You’ll notice that even major corporations and publications like People Magazine, Wall St Journal, Martha Stewart and Ford Motor Company have taken advantage of the WordPress website platform to develop their websites. There is no small coincidence that there are an estimated 12,000 new websites created everyday with WordPress usage showing exponential growth. Many site owners are even converting their older, existing website from other platforms like HTML, Flash, etc to WordPress for SEO and easy maintenance purposes.

The popularity of WordPress has many solid reasons behind it including:

• WordPress is very user-friendly enabling blog owners to easily update their sites
• WordPress is accompanied by a rich set of free plugins that provide any functionality you’d ever need ranging from easy setup for shopping carts, SEO, social network (Facebook, Twitter) integration, comment filtering, etc
• There are a wide variety of free website templates (known as themes) to suit every preference and application
• Google love WordPress sites since they contain the proper internal elements Google expects to find in well structured sites making high rankings more possible
• Google also loves sites that publish frequent fresh content which is easy to do
• Most website hosting companies offer free access to WordPress

We have over four years of experience developing websites using WordPress including every aspect of site setup, development, optimization and maintenance including:

• Conversion of existing Flash website onto WordPress platform
• Selection and registration of keyword-rich domain names which Google shows a preference for
• Securing a web hosting account with WordPress facilities
• Installation of WordPress on your business domain
• Selection of professional WordPress site themes to suit any purpose or business application
• Installation of well-established WordPress plugins to implement SEO support, FaceBook/Twitter integration, contact forms, etc
• On-Page SEO Optimization of Website
• Installation of Google Analytics or a similar website traffic tracking system to gain insight into the sources and activity of your site’s visitors
• Content setup and ongoing site update management

You can select from any combination of the above WordPress site setup services to suit your needs. Please feel free to contact us for a custom quote

Imagine being able to directly reach all your customers in less than an hour and for less than the cost of a cup of coffee. Email marketing make this possible and has many advantages:

• Don’t have to spend money on over-priced newspaper ads or direct mail
• Have the ability to setup a weekly or monthly business newsletter to build rapport, trust & loyalty
• Can notify customers of upcoming sales, events or coupons to encourage repeat business
• Opt-in and opt-out options which help you to maintain a fine-tuned list of prospects and reach only the ones genuinely interested in your offerings.
• Create custom email lists and select each one of your targets based on geography, age, income, spending, and many other parameters.
• Special tools are available to measure promotion results through open rates, click-through rates and conversion ratios

Recent surveys of the retail industry statistics support this emerging marketing trend:

• 87% of consumers say email marketing has impact on their purchasing decisions (Forrester Research)
• According to Direct Marketing Association research, email marketing outperforms all other direct marketing channels generating an ROI of $43.62 for every dollar spent on it in 2009.
• Shop.org’s State of Retailing Online 2009 survey of retailers found that “E-mail is the most mentioned successful tactic overall
• 46% of North American small businesses surveyed in 2009 by Hurwitz & Associates use email marketing, with another 36% planning to do so in the coming year
• 7 of 10 restaurants said they are actively looking to establish some kind of email database (National Restaurant News)

So, with industry statistics and benefits like that as motivation, the only question becomes not whether you should cultivate your own business email campaign, but why you haven’t started already?

We have the skills and knowledge necessary to help your business leverage the full potential of email marketing to drive more traffic and sales to your site. We offer the following specific services to accommodate your needs:

• Integrate an email capture form on your website
• Implement creative strategies to build up your email list quickly
• Setup a double opt-in email sign-up to comply with Can-Spam Act
• Setup a monthly e-newsletter (Note: client provides newsletter content)
• Setup a customer email survey/li>

In their quest to provide a more personalized and custom user experience, Google has recently integrated another section to the page one search results. Known as Google Local Maps or Google Places, the intent of this section is to accommodate the increased trend in searchers relying on search engines to reveal local products and services. In the past, you needed to enter the name of your city or town to locate the best and closest “Main Street” merchants for pizza, plumbing or dentists. Well, entering the town is no longer necessary. Just try entering any of these keywords into Google to prove this to yourself. To enhance the results, Google has displayed and oriented these Google Local Business Listing results on a map (refer to the diagram above).

The good news is that this presents another opportunity to showcase your business on page one of Google and improve the visibility of you website and business. As with the Local SEO results, there’s a right and wrong way to submit this Local Business Listing (LBL). Furthermore, merely having a LBL does not ensure high placement into the 7-Pack (top 7 listings) which are the only ones actually visible on the prime Page One section.

In optimizing a website to rank well for the traditional organic Local SEO listing section, a strong emphasis is placed upon presenting 100% unique content to Google. There has always been speculation that Google has a duplicate content filter to guard against displaying websites that scrape or mirror other content and don’t provide any additional value to the searcher. However, with the Google Local Maps Listings, the opposite logic holds true.

To ensure that only legitimate, reputable and popular local businesses are showcased in its Local Maps Listing section, Google places an emphasis on finding as many identical references of that local business as possible. So, the criteria for qualifying for a top Local Maps slot become finding a businesses’ exact same profile (address, phone number, company name) on many trusted business and local directories, review sites, personalized maps, local publications as possible. These are known as citations which are the equivalent of backlinks in the natural SEO world. Furthermore, as would be expected, a high number of customer reviews from independent sources contributes to increasing the ranking of a Local Business Listing. Both direct reviews submitted to Google Maps and indirect review found on sites like SuperPages and CitySearch are critical to have.

As with the organic listing Page One section, there’s certain practices and features which Google expects to find to secure a spot in the 7-Pack box. As with Local SEO, we have the ability to reverse engineer and dissect the Listings well positioned in the 7-Pack. We can leverage the same citation and customer review strategies which these businesses employed to achieve these coveted rankings. Such proven techniques as increasing the content density of your listing as well as the citation and review count will be pursued to advance your local listing.

Google Local Maps Listing Setup – $699 Fee

(Note: Photos/Videos Creation Extra Fee)

• Research 7-Pack Google Local Business Listing competition
• Research optimal keywords and categories for Google Local Business Listing
• Structure LBL content & submit Google LBL Listing using selected keywords
• Create & submit business photos & videos (extra fee)
• Establish Google LBL direct customer review submission strategy
• Establish ongoing & indirect customer review citation strategy (citation/review submission work not included)

Optimize Existing Google Local Maps Listing & Conduct SEO Campaign – Contact Us For A Custom Quote

• Research 7-Pack Google Local Business Listing competition
• Research optimal keywords and categories for Google Local Business Listing
• Beef up existing Local Business Listing content
• Create & submit business photos & videos (extra fee)
• Establish Google LBL direct customer review submission strategy
• Establish ongoing & indirect customer review citation strategy
• Establish customer-generated Maps referencing Google LBL
• Ongoing monthly web references/backlink campaign via Web2.0 website properties

We offer a very popular and effective service to propel your website’s visibility higher in Google rankings in the organic listings section to achieve better online exposure for your business. To help you visualize the potential position we target for your website on page one, please view the image below.

Traditionally, your options for website placement on Google was restricted to the Paid Ads Section employing a Pay-Per-Click (PPC) campaign. The campaigns can cost thousands of dollars to fine tune and studies have shown 85% of internet searches ignore these paid ads and consider them spammy. So, the next most effective, traditional and coveted piece of real estate that capture the clicks of your target online audience is the natural or organic listing section.

One of the main objectives of promoting your business online is to expose it to an online audience of searchers who represent qualified and valuable leads to you. As with any other form of marketing, the more targeted the audience and website traffic is, the better your response rate and profits will be. In order to hone in on this target audience, its necessary to reveal the most appropriate and profitable set of search phrases to target in your online marketing campaign. An equally critical factor is knowing the competitive nature of these same search phrases (keywords) and the SEO effort required to achieve page one top rankings. Common sense tells you that it should be easier to rank a dentist’s site for “Orlando dental implants” than for “dental implants.”

For this reason, we strongly advice you to preclude doing any search engine optimization (SEO) of your site with enlisting our services to perform an analysis of your website, competition and target keywords. This helps establish a reference point for how Google currently views your website and exposes any website design issues that could impact your potential rankings. Secondly, this analysis help establish online goals for targeting an appropriate set of search phrases (keywords) which are profitable, have decent search volume and for which your site can realistically achieve top rankings for. This keyword, site and competetive analysis is the foundation of any well organized, professional SEO campaign.

Click Here To Learn More About Our Analysis Package

With the analysis results in hand, our Local SEO Services can then be retained to conduct a methodical backlinking campaign for your site and to fine tune the website content/internal structure to boost its Google rankings. The backlinking campaign needs to be properly paced over time to look natural and to consistently increase Google’s trust and relevance rating of your website. Severe Google penalties can be incurred for what is known as unnatural, over-aggressive backlink velocity.

We fully comprehend the accepted practices that manifest stable, long-term rankings improvement. Equally important is knowing how to avoid the novice and “Blackhat” pitfalls that would damage your rankings and site reputation with Google. Finally, we have invested in professional SEO Analysis software which reverse engineers the exact high authority and trusted backlinks utilized by the top 10 websites to secure their coveted positions. As with other aspects of life, “Success Leaves Clues.” We can attempt to leverage these same high-authority to advance the rankings of your website. For all these reasons, it would be a prudent decision to enlist our Local SEO services to improve your online visibility.

Local SEO Package – Contact us for a Custom Quote

• On-Site Optimization
• Install any necessary WordPress SEO plugins
• Install Google Analytics for progress & traffic tracking
• Optimize Title, Meta an Header tag internal site structure
• Setup Google XML SiteMap & robots.txt file
• Optimize image filenames and attributes
• Optimize permalink structure
• Restructure existing post and page titles
• Content optimization recommendations

 

• Off-Site Optimization / Backlink Campaign
• Determine existing site backlinks to avoid duplication
• Research Top 10 site backlinks to find potential available sources
• Commission 3 niche-relevant general articles for article/Web 2.0 usage
• Generate 25 spun versions of each of the 3 general articles
• Create Web 2.0 properties & submit spun general articles
• Submit spun articles to major article directories
• Research niche-relevant forums & submit profile/sig/content backlinks
• Research niche-relevant DoFollow blogs and submit comment backlinks
• Submit original articles to Social Bookmark sites
• Do article marketing through high-authority directories like GoArticles, EZArticles, etc for backlinks
• Draft & submit online press release for backlink purposes (Extra Fee)
• Video marketing through YouTube and TubeMogul (optional)
• Track backlink anchor text variety

Terms And Conditions

Please note that each Local SEO campaign involves a unique set of competitive factors and SEO efforts that necessitates we provide custom quotes. Furthermore, since we need to properly pace the backlink submissions to avoid the appearance of manipulating the search engine results. Google is keenly aware of and constantly adapting its algorithm to detect any organized effort to game or manipulate the search engine rankings. Google can take anywhere from 8-12 weeks to give credit for or index new backlinks. As such, we refuse to accept any SEO project that is less than 6 months in duration.

It’s critical to know exactly which local online searchers you want to attract to your website.  This is a common mistake many business owners make with online marketing. You wouldn’t place an ad in AARP magazine looking for first-time home buyers. Online marketing is no different.

So, to help properly position your website for your intended local search market, as a seasoned Boston SEO service, we strongly suggest conducting a target keyword analysis to establish the foundation for our professional local SEO campaign. This includes performing an in-depth analysis of your website’s structure to ensure it is search-engine friendly and contains all the essential elements that Google is expecting to find. Finally, we closely examine the competing websites that are ranking in the Top 10 positions for your local niche. From this in-depth competitive analysis, we can gain valuable insight that is important to your website. To begin with, success leave clues and we can reverse engineer the strategy those top rankings sites used to achieve their rankings. Secondly, we can learn which specific search terms have the smallest barrier to entry enabling your site to also achieve the coveted page one rankings.

Our Boston SEO rates for conducting these comprehensive analyses for you are as follows: