Facts About Local Search Marketing Trends You Need To Know About:
- 98% of all search traffic lands on sites that rank and appear on page one
- In 2009, nearly two-thirds of consumers use online search engines to find local businesses within 15 miles of their homes or places of work
- For the first time, the penetration of online media has exceeded that of traditional media among small/medium-sized business advertisers
- Local businesses in the same city as a prospective client have a 430% better chance to convert them into a customer than a competitor from out of town or state.
- Only 11% of internet searchers actually know the URL of the website they are seeking, the other 89% use search engines to find it
- Yellow Pages print directory usage has declined over 50%!
- Google supplies better local search results in just seconds. “Old School” advertising simply does not work as well as it did.
- Local Search is the fastest growing advertising medium for businesses offering goods and services locally
