Boston SEO Service | Local Search Consulting

For the first time ever, the penetration of digital/online media has exceeded that of traditional media among small and medium-sized business advertisers (see graph below). With the undeniable growth in local online search trends and demise of Yellow page and newspaper advertising, it’s critical to increase the visibility of your business online. The survival of your business depends on it! Either your marketing strategy adapts to this trend or risk becoming as obsolete as pagers and pay phones. Never underestimate the power of the internet. If local potential customers cannot find you online, you could be missing out on hundreds if not thousands of dollars.

To help you position your website to take advantage of the local search trends and achieve your online goals, we offer a multitude of solutions. We strongly advice you to preclude any of these options with performing an analysis of your website, competition and target keywords. This helps establish a reference point for how Google currently views your website and exposes any website design issues that could impact your potential rankings. Secondly, this analysis help establish realistic and achievable goals for building relevant local search traffic to your site.

Click Here To Learn More About Our Analysis Package

We offer two popular and effective services to propel your website’s visibility higher in Google rankings to achieve better online exposure for your business. To help you visualize the potential positions we target for your website on page one, please view the image below.

Traditionally, your options for website placement on Google was restricted to the Paid Ads Section employing a Pay-Per-Click (PPC) campaign. The campaigns can cost thousands of dollars to fine tune and studies have shown 85% of internet searches ignore these paid ads and consider them spammy. So, the next most effective, traditional and coveted piece of real estate that capture the clicks of your target online audience is the natural or organic listing section.

We have proven expertise and track records in analyzing the profiles of the top-ranked websites in this organic section (Competitive Analysis) to determine which precise local niche keyword searches (Keyword Analysis) your site can realistically achieve top rankings for.

Our Local SEO Services can then be retained to conduct a methodical backlinking campaign for your site and to fine tune the website content/internal structure to boost its Google rankings. The backlinking campaign needs to be properly paced over time to look natural and to consistently increase Google’s trust and relevance rating of your website. Severe Google penalties can be incurred for what is known as unnatural, over-aggressive backlink velocity. We fully comprehend the accepted practices that manifest stable, long-term rankings improvement. Equally important is knowing how to avoid the novice and “Blackhat” pitfalls that would damage your rankings and site reputation with Google. Finally, we have invested in professional SEO Analysis software which reverse engineers the exact high authority and trusted backlinks utilized by the top 10 websites to secure their coveted positions. As with other aspects of life, “Success Leaves Clues.” We can attempt to leverage these same high-authority to advance the rankings of your website. For all these reasons, it would be a prudent decision to enlist our Local SEO services to improve your online visibility.

Click Here To Learn More About Our Local Search SEO Services

Finally, in their quest to provide a more personalized and custom user experience, Google has recently integrated another section to the page one search results. Known as Google Local Maps or Google Places, the intent of this section is to accommodate the increased trend in searchers relying on search engines to reveal local products and services. In the past, you needed to enter the name of your city or town to locate the best and closest “Main Street” merchants for pizza, plumbing or dentists. Well, entering the town is no longer necessary. To enhance the results, Google has displayed and oriented these Google Local Business Listing results on a map (refer to the top-left section of the diagram above).

The good news is that this presents another opportunity to showcase your business on page one of Google and improve the visibility of you website and business. As with the Local SEO results, there’s a right and wrong way to submit this Local Business Listing (LBL). Furthermore, merely having a LBL does not ensure placement into the 7-Pack (top 7 listings) which are the only ones actually visible on the prime Page One section.

As with the organic listing Page One section, there’s certain practices and features which Google expects to find to secure a spot in the 7-Pack box. As with Local SEO, we have the ability to reverse engineer and dissect the Listings well positioned in the 7-Pack. We can leverage the same strategies which these businesses employed to achieve these coveted rankings. Such proven techniques as increasing the content density of your listing as well as the citation and review count will be pursued to advance your local listing.

Learn More About Our Google Local Maps Listing Services

Get Your Business Found Online By More Local Customers

• Free Advertising With Top Organic Rankings On Google, Yahoo, and Bing
• Decreased Reliance On Costly Yellow Pages
• Laser-Targeted Online Marketing For High Sales Conversions
• Tap a New and Fresh Pool of Customers
• Outsmart Your Competition!

Take Advantage Of Our Local Search Marketing Expertise
Contact Us Today For a Free Consultation or to Request A Quote

Facts About Local Search Marketing Trends You Need To Know About:

• 98% of all search traffic lands on sites that rank and appear on page one
• In 2009, nearly two-thirds of consumers use online search engines to find local businesses within 15 miles of their homes or places of work
• For the first time, the penetration of online media has exceeded that of traditional media among small/medium-sized business advertisers
• Local businesses in the same city as a prospective client have a 430% better chance to convert them into a customer than a competitor from out of town or state.
• Only 11% of internet searchers actually know the URL of the website they are seeking, the other 89% use search engines to find it
• Yellow Pages print directory usage has declined over 50%!
• Google supplies better local search results in just seconds. “Old School” advertising simply does not work as well as it did.
• Local Search is the fastest growing advertising medium for businesses offering goods and services locally

Coming Soon – Please Check Back With Us

Coming Soon – Please Check Back With Us

There has been an explosion in the number of websites appearing on the internet with blogs. You’ll notice that even major corporations and publications like People Magazine, Wall St Journal, Martha Stewart and Ford Motor Company have taken advantage of the WordPress website platform to develop their websites. There is no small coincidence that there are an estimated 12,000 new websites created everyday with WordPress usage showing exponential growth. Many site owners are even converting their older, existing website from other platforms like HTML, Flash, etc to WordPress for SEO and easy maintenance purposes.

The popularity of WordPress has many solid reasons behind it including:

• WordPress is very user-friendly enabling blog owners to easily update their sites
• WordPress is accompanied by a rich set of free plugins that provide any functionality you’d ever need ranging from easy setup for shopping carts, SEO, social network (Facebook, Twitter) integration, comment filtering, etc
• There are a wide variety of free website templates (known as themes) to suit every preference and application
• Google love WordPress sites since they contain the proper internal elements Google expects to find in well structured sites making high rankings more possible
• Google also loves sites that publish frequent fresh content which is easy to do
• Most website hosting companies offer free access to WordPress

We have over four years of experience developing websites using WordPress including every aspect of site setup, development, optimization and maintenance including:

• Conversion of existing Flash website onto WordPress platform
• Selection and registration of keyword-rich domain names which Google shows a preference for
• Securing a web hosting account with WordPress facilities
• Installation of WordPress on your business domain
• Selection of professional WordPress site themes to suit any purpose or business application
• Installation of well-established WordPress plugins to implement SEO support, FaceBook/Twitter integration, contact forms, etc
• On-Page SEO Optimization of Website
• Installation of Google Analytics or a similar website traffic tracking system to gain insight into the sources and activity of your site’s visitors
• Content setup and ongoing site update management

You can select from any combination of the above WordPress site setup services to suit your needs. Please feel free to contact us for a custom quote

Imagine being able to directly reach all your customers in less than an hour and for less than the cost of a cup of coffee. Email marketing make this possible and has many advantages:

• Don’t have to spend money on over-priced newspaper ads or direct mail
• Have the ability to setup a weekly or monthly business newsletter to build rapport, trust & loyalty
• Can notify customers of upcoming sales, events or coupons to encourage repeat business
• Opt-in and opt-out options which help you to maintain a fine-tuned list of prospects and reach only the ones genuinely interested in your offerings.
• Create custom email lists and select each one of your targets based on geography, age, income, spending, and many other parameters.
• Special tools are available to measure promotion results through open rates, click-through rates and conversion ratios

Recent surveys of the retail industry statistics support this emerging marketing trend:

• 87% of consumers say email marketing has impact on their purchasing decisions (Forrester Research)
• According to Direct Marketing Association research, email marketing outperforms all other direct marketing channels generating an ROI of $43.62 for every dollar spent on it in 2009.
• Shop.org’s State of Retailing Online 2009 survey of retailers found that “E-mail is the most mentioned successful tactic overall
• 46% of North American small businesses surveyed in 2009 by Hurwitz & Associates use email marketing, with another 36% planning to do so in the coming year
• 7 of 10 restaurants said they are actively looking to establish some kind of email database (National Restaurant News)

So, with industry statistics and benefits like that as motivation, the only question becomes not whether you should cultivate your own business email campaign, but why you haven’t started already?

We have the skills and knowledge necessary to help your business leverage the full potential of email marketing to drive more traffic and sales to your site. We offer the following specific services to accommodate your needs:

• Integrate an email capture form on your website
• Implement creative strategies to build up your email list quickly
• Setup a double opt-in email sign-up to comply with Can-Spam Act
• Setup a monthly e-newsletter (Note: client provides newsletter content)
• Setup a customer email survey/li>

In their quest to provide a more personalized and custom user experience, Google has recently integrated another section to the page one search results. Known as Google Local Maps or Google Places, the intent of this section is to accommodate the increased trend in searchers relying on search engines to reveal local products and services. In the past, you needed to enter the name of your city or town to locate the best and closest “Main Street” merchants for pizza, plumbing or dentists. Well, entering the town is no longer necessary. Just try entering any of these keywords into Google to prove this to yourself. To enhance the results, Google has displayed and oriented these Google Local Business Listing results on a map (refer to the diagram above).

The good news is that this presents another opportunity to showcase your business on page one of Google and improve the visibility of you website and business. As with the Local SEO results, there’s a right and wrong way to submit this Local Business Listing (LBL). Furthermore, merely having a LBL does not ensure high placement into the 7-Pack (top 7 listings) which are the only ones actually visible on the prime Page One section.

In optimizing a website to rank well for the traditional organic Local SEO listing section, a strong emphasis is placed upon presenting 100% unique content to Google. There has always been speculation that Google has a duplicate content filter to guard against displaying websites that scrape or mirror other content and don’t provide any additional value to the searcher. However, with the Google Local Maps Listings, the opposite logic holds true.

To ensure that only legitimate, reputable and popular local businesses are showcased in its Local Maps Listing section, Google places an emphasis on finding as many identical references of that local business as possible. So, the criteria for qualifying for a top Local Maps slot become finding a businesses’ exact same profile (address, phone number, company name) on many trusted business and local directories, review sites, personalized maps, local publications as possible. These are known as citations which are the equivalent of backlinks in the natural SEO world. Furthermore, as would be expected, a high number of customer reviews from independent sources contributes to increasing the ranking of a Local Business Listing. Both direct reviews submitted to Google Maps and indirect review found on sites like SuperPages and CitySearch are critical to have.

As with the organic listing Page One section, there’s certain practices and features which Google expects to find to secure a spot in the 7-Pack box. As with Local SEO, we have the ability to reverse engineer and dissect the Listings well positioned in the 7-Pack. We can leverage the same citation and customer review strategies which these businesses employed to achieve these coveted rankings. Such proven techniques as increasing the content density of your listing as well as the citation and review count will be pursued to advance your local listing.

Google Local Maps Listing Setup – $699 Fee

(Note: Photos/Videos Creation Extra Fee)

• Research 7-Pack Google Local Business Listing competition
• Research optimal keywords and categories for Google Local Business Listing
• Structure LBL content & submit Google LBL Listing using selected keywords
• Create & submit business photos & videos (extra fee)
• Establish Google LBL direct customer review submission strategy
• Establish ongoing & indirect customer review citation strategy (citation/review submission work not included)

Optimize Existing Google Local Maps Listing & Conduct SEO Campaign – Contact Us For A Custom Quote

• Research 7-Pack Google Local Business Listing competition
• Research optimal keywords and categories for Google Local Business Listing
• Beef up existing Local Business Listing content
• Create & submit business photos & videos (extra fee)
• Establish Google LBL direct customer review submission strategy
• Establish ongoing & indirect customer review citation strategy
• Establish customer-generated Maps referencing Google LBL
• Ongoing monthly web references/backlink campaign via Web2.0 website properties

We offer a very popular and effective service to propel your website’s visibility higher in Google rankings in the organic listings section to achieve better online exposure for your business. To help you visualize the potential position we target for your website on page one, please view the image below.

Traditionally, your options for website placement on Google was restricted to the Paid Ads Section employing a Pay-Per-Click (PPC) campaign. The campaigns can cost thousands of dollars to fine tune and studies have shown 85% of internet searches ignore these paid ads and consider them spammy. So, the next most effective, traditional and coveted piece of real estate that capture the clicks of your target online audience is the natural or organic listing section.

One of the main objectives of promoting your business online is to expose it to an online audience of searchers who represent qualified and valuable leads to you. As with any other form of marketing, the more targeted the audience and website traffic is, the better your response rate and profits will be. In order to hone in on this target audience, its necessary to reveal the most appropriate and profitable set of search phrases to target in your online marketing campaign. An equally critical factor is knowing the competitive nature of these same search phrases (keywords) and the SEO effort required to achieve page one top rankings. Common sense tells you that it should be easier to rank a dentist’s site for “Orlando dental implants” than for “dental implants.”

For this reason, we strongly advice you to preclude doing any search engine optimization (SEO) of your site with enlisting our services to perform an analysis of your website, competition and target keywords. This helps establish a reference point for how Google currently views your website and exposes any website design issues that could impact your potential rankings. Secondly, this analysis help establish online goals for targeting an appropriate set of search phrases (keywords) which are profitable, have decent search volume and for which your site can realistically achieve top rankings for. This keyword, site and competetive analysis is the foundation of any well organized, professional SEO campaign.

Click Here To Learn More About Our Analysis Package

With the analysis results in hand, our Local SEO Services can then be retained to conduct a methodical backlinking campaign for your site and to fine tune the website content/internal structure to boost its Google rankings. The backlinking campaign needs to be properly paced over time to look natural and to consistently increase Google’s trust and relevance rating of your website. Severe Google penalties can be incurred for what is known as unnatural, over-aggressive backlink velocity.

We fully comprehend the accepted practices that manifest stable, long-term rankings improvement. Equally important is knowing how to avoid the novice and “Blackhat” pitfalls that would damage your rankings and site reputation with Google. Finally, we have invested in professional SEO Analysis software which reverse engineers the exact high authority and trusted backlinks utilized by the top 10 websites to secure their coveted positions. As with other aspects of life, “Success Leaves Clues.” We can attempt to leverage these same high-authority to advance the rankings of your website. For all these reasons, it would be a prudent decision to enlist our Local SEO services to improve your online visibility.

Local SEO Package – Contact us for a Custom Quote

• On-Site Optimization
• Install any necessary WordPress SEO plugins
• Install Google Analytics for progress & traffic tracking
• Optimize Title, Meta an Header tag internal site structure
• Setup Google XML SiteMap & robots.txt file
• Optimize image filenames and attributes
• Optimize permalink structure
• Restructure existing post and page titles
• Content optimization recommendations

 

• Off-Site Optimization / Backlink Campaign
• Determine existing site backlinks to avoid duplication
• Research Top 10 site backlinks to find potential available sources
• Commission 3 niche-relevant general articles for article/Web 2.0 usage
• Generate 25 spun versions of each of the 3 general articles
• Create Web 2.0 properties & submit spun general articles
• Submit spun articles to major article directories
• Research niche-relevant forums & submit profile/sig/content backlinks
• Research niche-relevant DoFollow blogs and submit comment backlinks
• Submit original articles to Social Bookmark sites
• Do article marketing through high-authority directories like GoArticles, EZArticles, etc for backlinks
• Draft & submit online press release for backlink purposes (Extra Fee)
• Video marketing through YouTube and TubeMogul (optional)
• Track backlink anchor text variety

Terms And Conditions

Please note that each Local SEO campaign involves a unique set of competitive factors and SEO efforts that necessitates we provide custom quotes. Furthermore, since we need to properly pace the backlink submissions to avoid the appearance of manipulating the search engine results. Google is keenly aware of and constantly adapting its algorithm to detect any organized effort to game or manipulate the search engine rankings. Google can take anywhere from 8-12 weeks to give credit for or index new backlinks. As such, we refuse to accept any SEO project that is less than 6 months in duration.