Boston SEO Service | Local Search Consulting

It’s critical to know exactly which local online searchers you want to attract to your website.  This is a common mistake many business owners make with online marketing. You wouldn’t place an ad in AARP magazine looking for first-time home buyers. Online marketing is no different.

So, to help properly position your website for your intended local search market, as a seasoned Boston SEO service, we strongly suggest conducting a target keyword analysis to establish the foundation for our professional local SEO campaign. This includes performing an in-depth analysis of your website’s structure to ensure it is search-engine friendly and contains all the essential elements that Google is expecting to find. Finally, we closely examine the competing websites that are ranking in the Top 10 positions for your local niche. From this in-depth competitive analysis, we can gain valuable insight that is important to your website. To begin with, success leave clues and we can reverse engineer the strategy those top rankings sites used to achieve their rankings. Secondly, we can learn which specific search terms have the smallest barrier to entry enabling your site to also achieve the coveted page one rankings.

Our Boston SEO rates for conducting these comprehensive analyses for you are as follows:

Social Media Sites like Youtube, Facebook and Twitter have exploded in popularity and are here to stay. These sites are so deeply entrenched in our society that major television networks like CNN, ABC and TNT have integrated audience Tweets into their programs. Larry King, NBA Playoffs, retail giant Walmart, American Idol and even the White House have seen the writing on the Facebook wall and leveraged the power of these social media networks to effectively extend their reach to their respective audiences and markets. With the advent of iPhones, iPads and 3G phones, this social interaction trend will only continue to grow. So, the question is not whether your business should embrace this trend of marketing through social media channels, but why you haven’t already started.

If you’re still not convinced, pay close attention to this next case study. New Orleans based Naked Pizza turns an income of $1 million annually.  In the spring of 2009, they conducted a one-day Twitter marketing blitz during which time they attribute 69% of their sales from their 4,300 Twitter followers. In that year, they estimate that 20% of their $1M in sales came directly from their Twitter following. By providing discounts and coupons exclusive broadcasted via Tweets, it’s easy to track sales. So, the math could not be clearer.  With over 8,000 Twitter  followers now on their Naked Pizza Twitter account, and $200,00 in sales (20%), each Twitter follower is worth $25. They have now replaced the phone number on their billboard with their Twitter account link to capture even more followers from the 35,000 people who drive by their store every day.

The second biggest missed marketing opportunity most small business websites neglect is simply capturing the email addresses of their customers. As a local restaurant, imagine the marketing potential of being able to reach out to every customer who has enjoyed eating at your restaurant to distribute a weekly menu special or discount. That one free email has more laser-targeted market reach as a local Sunday newspaper ad that could costs hundreds or thousands of dollars! The same concept applies to a limousine service, bakery or florist who is looking to reach every customer to secure repeat business and stay in constant contact with a weekly or monthly newsletter.

With our online marketing expertise at LocalSearchConsulting.org, all these contemporary marketing laser-focused marketing channels are now available to you. Use our Email Marketing or Social Media Marketing Service (Facebook Fan Page and Twitter Account Setup) to increase your marketing reach while drastically reducing your newspaper or Yellow Pages advertising expenses.

There is a convergence of two online search trends that demands that your business marketing strategy adapts to it or risk becoming as obsolete as pagers and pay phones. For one, Google is attempting to improve the user experience by placing more emphasis on delivering more personalized and localized search results. Secondly, consumers are increasingly relying on search engines rather than newspapers and Yellow Pages to find local products and services. Google has responded to this in a major way by reserving coveted Page One search space for their Google Places local business listings section. Consumers no longer have to enter cities or towns into their search phrases to locate local businesses. Combine these two trends with the avalanche of social media activity via Twitter and Facebook by consumers and the sheer marketing power of the internet becomes obvious. So, the good news is that this opens up more marketing opportunities to make your Main Street brick-and-mortar business more visible online.

One of the most traditional online marketing methods has been positioning your website in the Paid Section on page one of Google via Pay-Per-Click ad campaigns. In a recent survey 85% of people said they tend to ignore sponsored listings. That means for every 100 people doing a search on Google (and other search engines), 85 of them are going to ignore your ad no matter what it says or how much you paid for it. Furthermore, it can easily cost you thousands of dollars in ad campaign tests to determine which keywords are actually profitable.

Many business owners don’t realize that it’s possible to get ranked on the top of the Page One in the coveted Natural Search section through performing some Search Engine Optimization (SEO) work on their site. In this way, through an investment in this SEO work, your site appears on Page One

We’re a Boston SEO consulting service that specializes in helping you take full advantage of the exploding trend in consumers going online and relying on Google to find local products and services. Tech savvy consumers are now letting their “fingers do the walking” on their keyboards instead of the through Yellow Pages or newspapers. Your business needs to adapt to this trend to capture and profit from this trend or be left behind. That is where our local search marketing services give you an edge over your competition.